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Marketing

Based on the findings of project unify and project aqua, what has cormmeau learned about building a global brand identity?

1. Is Harmonie Water a global brand? Why or why not?
2. Based on the findings of Project Unify and Project Aqua, what has Cormmeau learned about building a global brand identity?
3. What strategic factors amongst targeting, positioning, advertising strategy, advertising copy, graphics, and media mix should be the purview of corporate? Which should be the purview of the country managers?
4. Should this division of responsibilities identified in question 3 be the same across all geographies?

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Marketing

Find a company whose strategy is value based pricing.

Respond to the following questions:
Find a company whose strategy is value based pricing. Is this an effective pricing strategy? Discuss.
Find a company with a different pricing strategy. Identify the strategy and its success or failure in your own opinion.
Discuss partnerships in marketing channels using an example.
Provide an example of disintermediation and how this could be a threat.
Discuss 3 trends and developments in retailing and wholesaling.
Use quotes and sources for any source used (a minimum of two citations for all discussions).

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Marketing

Look at the figure in chapter 14 entitled, integrated marketing communications, that outlines the blended mix of promotional tools (advertising, personal selling, sales promotion etc.).

Using the company/organization Planet Fitness, answer the following questions:
Look at the Figure in Chapter 14 entitled, Integrated Marketing Communications, that outlines the blended mix of promotional tools (advertising, personal selling, sales promotion etc.). Consider which mix of tools will be best suited to the company/organization (choose at least 2).
Discuss why these would be the best marketing communication tools and summarize what kind of marketing communication you would employ (for example, what type of sales promotion would you recommend for the company etc.).
What types of advertising objectives would you recommend (see table entitled ‘Possible Advertising Objectives” in Chapter 15)?
How could a cloud based CRM tool help this company/organization?

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Marketing

Total word 550 exclude citation.

100 words for 1a
450 words for 1b
Skip the introduction explain the important points relate to the question dont give me general answer.
total word 550 exclude citation.

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Marketing

Are these effective, in your opinion?

Consider any product or service, describe it, and respond to the following questions regarding it. Do not use the product you intend to use for your final project (marketing plan).
Find what Integrated Marketing Communication (IMC) methods (tools) are being used by the marketers of that product/service. Summarize 3 main IMC methods (tools) including 1 that must specifically be a form of advertising.
Are these effective, in your opinion? If yes, justify and explain. If not, recommend what IMC they should implement instead.
Describe the role of either ‘personal selling’ or ‘sales promotion’ in relation to this product/service. Can either one of these be used effectively? If yes, how? If no, why not?
Use quotes and sources for any source used (a minimum of two citations for all discussions).

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Marketing

The standard academic rules apply regarding use of other people’s words, ideas and facts.

You must include in-text referencing and a reference list in Harvard format. Your
work cannot be marked if these are omitted. The standard academic rules apply
regarding use of other people’s words, ideas and facts.
Please note that Wikipedia is not an appropriate source for academic work as it is
not reliable. Any use of Wikipedia as a reference will result in an automatic zero
mark for the assessment.
Descriiption:
This is a preparatory assignment and requires you to consider information about an
organisation by applying the work from Weeks 1 and 2. You will need to select a
business in which you are interested (not a government department). Once the
organisation is selected you will need to demonstrate that you can:
1. Identify a particular business/organisation;
2. Apply a Megatrend and drivers to this business considering their strategy;
3. Examine the impact strategically for this business i.e. how will they need to
consider the megatrend and drivers to prepare for the NBT (Note: you are not
talking about NBT); and
4. Demonstrate you understand trend analysis and strategic impact.
Premise:
Being able to predict changes in the workplace and for business is a core skill as a
manager. As COMM5010 (Marketing, Management and Strategy) aims to equip you
for your future beyond university, this briefing paper demonstrates that you have
considered how megatrends and drivers impact strategy.
Megatrends:
Select one of the megatrends from Week 1 on which to focus and also consider the
drivers and how they intersect on this megatrend and with business.
Structure:
The aim of this document is to explain to the Board of Directors the Next Big Thing
on which they need to focus, how it is happening and how they should develop
relevant strategy. The format can be a relatively informal report, with subheadings to
show changes of topic.
COMM5010 T2 2022 3
Marking Criteria: (please see marking rubric on Moodle for full descriiptions of
criteria)
• Identifies a megatrend and utilises resources to support analysis of impact
• Identifies an organisation and the specific potential impacts of the megatrend
• Identifies and explains drivers with applied knowledge to an industry
• Able to think of strategic implications and apply these to an organisation
• Structures logically and coherently
• Communicates clearly and concisely
• Presents professionally and references sources accurately.

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Marketing

Prepare and submit an annotated bibliography of research sources that you plan to use for the final project.

Review the requirements for the final project (attached). Prepare and submit an annotated bibliography of research sources that you plan to use for the final project. The bibliography should include at least 10 credible reference sources, which include at least two peer-reviewed articles. Each entry should be less than 10 years old and have a 1-2 paragraph descriiption of how it will be used.

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Marketing

Power point slide presentation that details a marketing approach to a consumer about a smart refrigerator via an email, an hyperlink page that the email sends you to, and a mail out brochure.

Power point slide presentation that details a marketing approach to a consumer about a smart refrigerator via an email, an hyperlink page that the email sends you to, and a mail out brochure. Please see attached.

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Marketing

In task 2 we moved forward and designed a research study, identified the factor/ independent variable (iv), factor levels & the dependent variable (dv) and looked at the experimental design of the research study using “x’’s and “o’s”.

you will continue with the marketing research process for the scenario that was mentioned in group assignments 1 and 2. ( i will upload the files). Stay relevant to the topic and do not go online searching; you don’t need any outside knowledge to answer the questions; everything is in the slides and the lecture videos.
Consider the scenario mentioned in Group assignments 1 and 2. In task 1 we identified a “problem” and designed a “research problem” using a box-and-arrow diagram. In task 2 we moved forward and designed a research study, identified the factor/ independent variable (IV), factor levels & the dependent variable (DV) and looked at the experimental design of the research study using “X’’s and “O’s”. Now, before we launch the study and collect data, we need to create measures for our dependent variables and out manipulations. These measures will help us to check if our manipulation (e.g. i) increasing discount on items to 20% from 10% OR ii) made employees go through a training program that is supposed to change their attitude in a positive way like making them more responsive, helping out customers more, etc. OR iii) cleaned up the stored front and employ more cleaning staff OR iv) recruited a security guard and put more light in the parking area, etc.) have led to a change in the dependent variable measure (for example i) increase in purchase intention OR ii), iii) & iv) increase in customer satisfaction). Now consider the research model provided in group assignment 2 and answer the question below.
here is your task :
1) Create a multiple items scale (at least 4) to measure ‘customer satisfaction’ with 2 ‘Likert type items’ and 2 ‘Semantic differential items’. Also, the items you provide should not be same as measures of customer satisfaction that are already available online and commonly used in the literature. e.g. of a Likert type item measuring customer satisfaction.
Please state your agreement with the following item:
I feel happy to shop at the store.
Strongly agree strongly disagree
1 2 3 4 5 6 7 8 9
don’t use this scale, this was just for illustration. i will upload the instruction file so this scale will be more clear.

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Marketing

How does your relationship experience affect

read chapter 1 and 2 of the article, and then answer the following questions.
1. IS A CUSTOMER-COMPANY RELATIONSHIP THE SAME AS
YOUR PERSONAL RELATIONSHIPS?
2. WHY OR WHY NOT?
3. IN WHAT WAYS?
4. HOW DOES YOUR RELATIONSHIP EXPERIENCE AFFECT
YOUR FUTURE ACTIONS?